Zhaoge Rainbow is the first live broadcasting institution in Southwest China that centers on “service and content” as its core values, assisting artists in creating content and value. Based on this, the company has achieved horizontal and vertical industry expansion. It focuses on TikTok’s overseas business, e-commerce, and entertainment live broadcasting as new entry points. By integrating paid knowledge, game live broadcasting, and other new business models, it aims to realize diversified industrial development and build a modern, international media group.

The company has been committed to providing comprehensive support to artists and content creators for many years, helping them create content in the online entertainment field and realize commercial value. With years of experience in cultivating high-quality anchors and artists, it has established a commercial reputation as “the First in Southwest,” “S-Level Guild,” and “Official Important Partner.”

In 2022, the Rainbow Guild was established, focusing on overseas TikTok projects. It ranked in the top three in Taiwan, Malaysia, and Thailand, with monthly revenues in each region reaching tens of millions by the end of the year.